ChocoSmile - Chocolate Spread Packaging

Chocosmile is a new chocolate spread product produced by capitol foods in Sierra Leone. The concept of the Package is to highlight and honor the African heritage. Africa, the continent of treasures. Abstract shapes, cocoa plants & chocolate. All different elements uniting together to form a smiling African mask. Presenting the mascot of Chocosmile. We chose this visual style to relate to the audience od Sierra Leone as it honors their culture. And is appealing to the younger audience, kids and youth.